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Tag Archives: cupcakes

Sprinkles founder speaks on bakery chain’s sudden shuttering

Sprinkles logo on light brown background

The bakery brand boasted more than 70 brick-and-mortars in the US.

Posted byAnnie HollonJanuary 9, 2026January 8, 2026Posted inBakeries, BusinessTags: candace nelson, closed, closure, cupcake, cupcakes, licensing, private equity, shutter, shutters, Sprinkles, sprinkles cupcakes

Magnolia Bakery joins Rockettes centennial celebration

Magnolia Bakery Rockettes Red Velvet cupcake in corner of image with Radio City music hall exterior shot

The bakery brand’s Rockettes Red Velvet cupcake is available exclusively at its Rockefeller Center storefront.

Posted byAnnie HollonNovember 14, 2025November 13, 2025Posted inBakeries, ProductsTags: collab, collaboration, cupcake, cupcakes, LTO, MAGNOLIA BAKERY, new york, new york city, nyc, Partnership, product, rockettes

Candy bar collab sweetens cupcake brand’s lineup

Baked by Melissa's candy bar lineup of cupcakes

Baked by Melissa partnered with Ferrero to release two limited-time cupcake flavors, putting a retail spin on classic candies.

Posted byMaddie LambertSeptember 16, 2025September 12, 2025Posted inBakeriesTags: baked by melissa, bite-sized cupcakes, brand collaboration, candy bar, candy bar cupcakes, collab, cupcakes, fererro, halloween candy, LTO, LTO cupcakes

Sprinkles, Patchology debut bakery-inspired collab

Sprinkles and Patchology 's collab with eye patches and cupcakes

The collaboration combines Sprinkles’ signature flavors and Patchology’s skincare science to expand the bakery brand into the beauty and lifestyle space.

Posted byMaddie LambertJuly 22, 2025July 21, 2025Posted inBakeriesTags: apple, bakery brand, collab, cross-market collab, cupcakes, Justin Murakami, LTO, Partnership, Patchology, s'mores, Sprinkles

Magnolia Bakery releases Gopuff-exclusive Snickerdoodle cupcakes

Pack of Magnolia Bakery Snickerdoodle cupcakes and Gopuff paper bag

This aligns with the bakery’s growing thread of cross-brand collaborations intended to connect customers to its products in new mediums.

Posted byAnnie HollonJuly 8, 2025Posted inBakeries, ProductsTags: collaboration, cupcake, cupcakes, Gopuff, MAGNOLIA BAKERY, Partnership, snickerdoodle

Sprinkles collabs on cross-market cupcake

Sprinkles collabs on cross-market cupcake

The limited-edition cupcake marks the brand’s first-ever collaboration to be available for nationwide shipping.

Posted byLily CotaJune 17, 2025June 16, 2025Posted inBakeries, News/FeaturesTags: chocolate, collab, collaboration, cross market, cross-market collaboration, cupcake, cupcakes, pretzel, salted pretzel, Sprinkles, sprinkles cupcakes

Smallcakes expands with second St. Louis location

Smallcakes expands with second St. Louis location

The cupcakery boasts more than 200 locations nationwide.

Posted byLily CotaMarch 25, 2025March 24, 2025Posted inBakeries, News/FeaturesTags: bakery, cupcake, cupcake bakery, cupcakes, location, New location, smallcakes, smallcakes cupcakery

Sprinkles powers up with first-ever protein cupcake

Sprinkles powers up with first-ever protein cupcake

The Citrus Power Up is crafted with all-natural sweeteners and packs 8 grams of protein in each serving.

Posted byLily CotaJanuary 24, 2025January 24, 2025Posted inBakeries, News/FeaturesTags: citrus, cupcakes, orange, protein, protein cupcake, Sprinkles

Baked by Melissa crafts Squishmallow cupcake collection

Baked by Melissa crafts Squishmallow cupcake collection

The limited-edition collection, designed by Melissa, features six bite-sized cupcakes.

Posted byLily CotaDecember 12, 2024December 11, 2024Posted inBakeries, News/FeaturesTags: baked by melissa, collab, collaboration, cupcake, cupcakes, Partnership, squishmallow, squishmallows

Sprinkles, Miyoko’s Creamery unveil Sugar & Spice cupcake

Sprinkles Miyoko's Creamery collaboration Sugar & Spice cupcake

The product features a vegan spice cake made with Miyoko’s Cinnamon Brown Sugar Oat Milk Butter and a spiced vegan cream cheese frosting.

Posted byAnnie HollonNovember 12, 2024November 12, 2024Posted inBakeries, ProductsTags: cupcake, cupcakes, dairy free, miyokos, Partnership, plant-based, Sprinkles, vegan

Retail bakeries hit grand slam with MLB-inspired offerings

Assortment of Houston Astros themed iced sugar cookies

Retail bakeries in regions with MLB teams who made it to the playoffs last fall provided their perspective on how they fueled their communities’ team pride and appetites.

Posted byAnnie HollonSeptember 27, 2024September 30, 2024Posted inBakeries, TrendsTags: arizona, baked goods, bakeries, bakery, baseball, cookies, cupcakes, donuts, houston, mlb, Sweet Goods, texas, themed

Election night watch parties help boost retail bakery sales

patriotic themed baked goods

The biggest pop culture event of the year — the US presidential election — is overflowing with opportunities for bakeries to increase sales, foot traffic and brand awareness.

Posted byMari RydingsSeptember 9, 2024September 9, 2024Posted inTrendsTags: bread, cakes, cookies, cupcakes, pastries, pop culture

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