
In full bloom: Flour Bakery + Cafe prospers
What started as a career pivot for Joanne Chang has blossomed into a cornerstone bakery for the Boston community.

To Build a Bakery is an ongoing series from Craft to Crumb featuring stories of growth for bakeries of all scales. From establishing a first brick-and-mortar location to multiple shops and beyond, the series connects with bakers from across the country about how they’re scaling up their businesses.
If you would like your bakery’s story to be considered for the series, please email Annie Hollon at annie@avantfoodmedia.com.
To Build a Bakery is sponsored by King Arthur Baking, part of American baking since 1790. Proudly employee-owned, King Arthur crafts every flour from American-grown wheat. Browse their product line now.
To Build a Bakery is an ongoing series from Craft to Crumb featuring stories of growth for bakeries of all scales. From establishing a first brick-and-mortar location to multiple shops and beyond, the series connects with bakers from across the country about how they’re scaling up their businesses.
If you would like your bakery’s story to be considered for the series, please email Annie Hollon at annie@avantfoodmedia.com.
To Build a Bakery is sponsored by King Arthur Baking, part of American baking since 1790. Proudly employee-owned, King Arthur crafts every flour from American-grown wheat. Browse their product line now.

What started as a career pivot for Joanne Chang has blossomed into a cornerstone bakery for the Boston community.

Named in honor of The Wizard of Oz, the Atlanta bagel shop has blossomed from a pop-up to an acclaimed two-storefront business.

The bakery and kouign-amann have become synonymous … and for good reason.

What started as a career pivot for Joanne Chang has blossomed into a cornerstone bakery for the Boston community.

Named in honor of The Wizard of Oz, the Atlanta bagel shop has blossomed from a pop-up to an acclaimed two-storefront business.

The bakery and kouign-amann have become synonymous … and for good reason.

Spurred by passion and an operations mindset, Melissa Yanc and Sean McGaughey have shaped a stand-out bakery experience.

Since opening in 2013, the patisserie has evolved but remained true to its core values and commitment to quality.

In just under five years, the cake bakery has made a name for itself thanks to its detailed vintage-inspired cakes.

Spurred by passion and an operations mindset, Melissa Yanc and Sean McGaughey have shaped a stand-out bakery experience.

Since opening in 2013, the patisserie has evolved but remained true to its core values and commitment to quality.

In just under five years, the cake bakery has made a name for itself thanks to its detailed vintage-inspired cakes.

Before the bakery could open its doors and earn industry acclaim, Fantzye Bagels began as a pop-up concept at the start of the pandemic on Martha’s Vineyard.

Tracy Mattson’s path to the baking industry —and eventually owning and operating a brick-and-mortar location — started later in life.

When Christine Nordstrom saw a lack of raised donuts in Sarasota, FL, she took matters into her own hands with Five-O Donut Co.

The Massachusetts artisan bakery has solidified its role as a neighborhood hub, producing artisan breads, sweet goods and savory options.

As opposed to the traditional pastel flair many shops boast, the Flower Mound, TX, bakery’s dark-colored interior lets its one-of-a-kind cake creations, pastries and other sweet treats shine.

No two bakers’ journeys are alike and for Lorraine Richie, the road to establishing her brick-and-mortar cookie shop was a long one.

Before the bakery could open its doors and earn industry acclaim, Fantzye Bagels began as a pop-up concept at the start of the pandemic on Martha’s Vineyard.

Tracy Mattson’s path to the baking industry —and eventually owning and operating a brick-and-mortar location — started later in life.

When Christine Nordstrom saw a lack of raised donuts in Sarasota, FL, she took matters into her own hands with Five-O Donut Co.

The Massachusetts artisan bakery has solidified its role as a neighborhood hub, producing artisan breads, sweet goods and savory options.

As opposed to the traditional pastel flair many shops boast, the Flower Mound, TX, bakery’s dark-colored interior lets its one-of-a-kind cake creations, pastries and other sweet treats shine.

No two bakers’ journeys are alike and for Lorraine Richie, the road to establishing her brick-and-mortar cookie shop was a long one.

With a background as a home baker and a bachelor’s degree in journalism with a minor in business, Elizabeth Chambers pieced Bird Bakery together through an exercise in resourcefulness.
With our collection of stories, retail bakers can tap into the big ideas, processes, equipment and ingredients that are changing the game.