AUSTIN, TX — Sprinkles is partnering with Maple Hill, an organic dairy company, and Diamond Crystal Salt Co., a heritage brand known for its signature Kosher Salt Flakes, to craft its newest release, the Chocolate Salted Pretzel Buttercream Cupcake.
“This collaboration is all about elevating everyday indulgences, and at Sprinkles, we believe the best cupcakes are made with the best ingredients,” said Justin Murakami, president of Sprinkles. “We partnered with Maple Hill and Diamond Crystal Salt because we share a belief in doing things the right way, through quality, care and a deep love of craft. We can’t wait for guests across the country to experience this cupcake.”
The limited-edition cupcake features a dark chocolate cake made with Maple Hill’s grass-fed organic unsalted butter, topped with a salted pretzel buttercream made with Diamond Crystal Kosher Flakes and finished with a crushed pretzel rim.
“At Maple Hill, we believe that better dairy starts with better farming, and that even indulgent treats should be made with ingredients you can feel good about,” said Jim Hau, president of Maple Hill. “This collaboration was a natural fit. Sprinkles and Diamond Crystal Salt both share our dedication to quality and transparency. Together, we’ve created something truly special: a decadent cupcake that reflects the care, craftsmanship and values behind every ingredient.”
As the brand’s first collaboration to be available for nationwide shipping, the Chocolate Salted Pretzel Buttercream Cupcake opens the door for future cross-market collaborations.
Customers can purchase the Chocolate Salted Pretzel Buttercream Cupcake at Sprinkles bakeries, Cupcake ATMs and online through June 29.
