This partnership firmly positions the cupcake brand to reach millennial parents through children’s birthday celebrations.
Tag Archives: squishmallows
Baked by Melissa names Sanjay Khetan CFO
He will work alongside chief growth officer Joy Peabody to scale the business beyond direct to consumer and brick-and-mortar retail.
Baked by Melissa crafts Squishmallow cupcake collection
The limited-edition collection, designed by Melissa, features six bite-sized cupcakes.