NEW YORK — Following the success of its first collaboration with Gopuff, Magnolia Bakery has unveiled another exclusive product crafted with the delivery company.
The bakery brand’s new Snickerdoodle release features a vanilla cinnamon cupcake with a graham crust and meringue buttercream frosting. The 2-count pack is available through Gopuff, offering a streamlined thread of distribution and expanding Magnolia’s reach beyond its brick-and-mortar storefronts.
This move aligns with the bakery’s growing thread of cross-brand collaborations intended to connect customers to its array of products in new mediums.
Earlier this year, Magnolia Bakery worked with accessories company Jenny Lemons to create hats, keychains and hair clips inspired by the bakery brand’s most identifiable baked goods. Previous partnerships include Incredibles, Studio Cult and DoorDash.
