LOS ANGELES — Sprinkles has teamed up with self-care brand Patchology to launch two limited-edition, bakery-inspired eye patches with corresponding cupcake flavors.
The cross-market collaboration combines the bakery brand’s signature flavors and Patchology’s skincare science to deliver a sensorial experience to customers in the form of two no-slip eye patch scents: Eye Want S’More, based on Sprinkles’ S’Mores cupcake, and Apple of My Eye, a new Candy Apple cupcake flavor created specifically for this limited-edition partnership.
“At Sprinkles, we’re always finding fun and unexpected ways to surprise and delight,” said Justin Murakami, president at Sprinkles. “Over the past 20 years, trying new things has been part of who we are, from creating the world’s first Cupcake ATM to expanding into the beauty and lifestyle space. This partnership with Patchology is another exciting way we’re bringing that spirit of innovation to new spaces.”
Both cupcake flavors will be available at all Sprinkles bakery locations nationwide until Aug. 10.
This collaboration continues a string of partnerships for the bakery brand, including Miyoko’s Creamery and Avocados From Mexico.
