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Category Archives: Uncategorized

Meet Tracy Quisenberry: The lady behind the smiles

Tracy Quisenberry

The founder of Icing Smiles forged a path in the non-profit sector after discovering the power of baking.

Posted byLily CotaMarch 16, 2026March 16, 2026Posted inUncategorizedTags: baker, Baker profile, bakery, baking, cake, cake decorating, cakes, childhood illness, icing, icing smiles, illness, non-profit, profile, smiles, tracy, tracy quisenberry

Milk Bar celebrates second iteration of McCormick collab

McCormick x Milk Bar Eggnog English Toffee Cookie on table

The two brands paired up to develop the McCormick x Milk Bar Eggnog English Toffee Cookie, inspired by on-demand seasonal flavors.

Posted byMaddie LambertDecember 4, 2025December 2, 2025Posted inBakeries, UncategorizedTags: christina tosi, cookie, eggnog, english toffee, holiday launch, holiday spices, LTO, mccormick, milk bar, seasonal cookie, spices

6 must-know social media tips for bakers

Phone taking photo of baker slicing a cake with red and white frosting

There’s a lot on bakers’ trays, but social media doesn’t have to be a heavy lift for these business owners.

Posted byCraft to Crumb StaffDecember 1, 2025December 8, 2025Posted inUncategorizedTags: business insight, content, from the mini-mag, greg mason, post, posts, social, social media, social media tips, trashyqweenz

June 2025 mini-mag showcases McLain’s Bakery

Craft to Crumb June Q2 mini-mag

McLain’s Bakery is a staple in the Kansas City, MO, that stays true to its 80-year history while growing the business to reach new heights and customers.

Posted byLily CotaJune 17, 2025June 17, 2025Posted inUncategorizedTags: cakery, craft to crumb, featured, issue, june, mclain's, mclain's bakery, mclains cakery, mini-mag, minimag, new issue, new mini-mag, Q2

Four global consumer trends bakers should heed

Baker using tongs to put croissant in a bag for a customer

The trends outlined offer bakery owners and operators a step up to stay ahead of consumer interests.

Posted byAnnie HollonMay 23, 2025May 22, 2025Posted inUncategorizedTags: baked goods, consumer trends, Dawn, dawn foods, global, iba, IBIE, ibie 2025, indulgence, insights, newstalgia, report, social media, trend, trends

Panera updates board of directors, names chair

Panera Brands appointed seven people to its board of directors, including José Cil, who will serve as board chair.

The company appointed José Cil to serve as board chair and named six new board members.

Posted byLily CotaMay 20, 2025May 19, 2025Posted inUncategorizedTags: board, board chair, board of directors, Panera, panera board, Panera Brands, panera bread

Bakery owners navigate summer labor challenges

Three bakers behind the bench decorating pastries.

Finding those additional hands — whether it be at the bench or behind the counter — is a search many retail bakers begin months in advance.

Posted byMaddie LambertMarch 27, 2025March 27, 2025Posted inBakeries, Business, UncategorizedTags: Blue Loon Bakery, Rebel Bread, retail baking, See and Be Kitchen, summer labor, summer staff, summer staffing

Pinterest Predicts 2025 spotlights cakes and key flavors

collage of images including boxes of cherries, cake covered in flowers and fruit, tower of donuts with bow on top, pickle cake, and bundt cake with eyes

Of the 20 trends identified, five can offer retail bakers some foresight on what their customers may want in 2025.

Posted byAnnie HollonDecember 6, 2024December 6, 2024Posted inUncategorizedTags: cake, cakes, flavor, flavors, Pinterest, pinterest predicts, trend, trend forecast, trends

At the Bench with Richard Charpentier: Peter Yuen of La Patisserie P

Peter Yuen, owner of La Patisserie P, shares his experience as a world-renowned pastry chef and bakery owner.

Posted byCraft to Crumb StaffOctober 29, 2024November 20, 2024Posted inAt the Bench, Look | Listen, Uncategorized

3 fresh food trends for 2025

As the retail baking industry looks ahead to 2025, versatile ingredients, sustainability and hyper-personalized are three emerging US consumer trends worth tracking.

Posted byMari RydingsOctober 8, 2024October 7, 2024Posted inUncategorized

Insomnia Cookies unveils seasonal lineup

Insomnia Cookies unveils seasonal lineup

To honor traditional autumn flavors, the cookie brand crafted two new flavors, Apple Cider Donut Classic and Campfire Classic.

Posted byLily CotaOctober 1, 2024September 30, 2024Posted inUncategorizedTags: cookies, fall, Fall menu, Halloween, Halloween Menu, insomnia, insomnia cookies, seasonal LTO, seasonal menu

Kroger announces winning 2024 Cake Challenge designs

Toy Story and Cars cakes on a sparkly pink background.

The winning cake designs were inspired by popular Disney and Pixar film characters.

Posted byMaddie LambertSeptember 23, 2024September 20, 2024Posted inUncategorized

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