PopUp Bagels Archives - Craft to Crumb

Guinness and PopUp Bagels brew up sweet partnership

The bagel chain is working in tandem with the Irish beer brand on a Chocolate Stout Cake Schmear and Chicago pop-up event.

The limited-edition schmear from PopUp Bagels taps into customers’ desire for nostalgic tastes with modern health benefits.

The bagel brand — which first opened its doors in 2020 — has officially signed 300 new franchise locations across 10 states.

As the heat-meets-sweet trend garners mass appeal, this collaboration bridges the gap between the two markets.

The locations will be spread out through Los Angeles, San Diego County and Orange County.

The Tampa shop is one of several new locations for the bagel brand.

The bagel shop created two new products in collaboration with the cracker brand, available for a limited time.

The 770-square-foot shop in Boston’s Seaport is the brand’s first franchised location.

The “not famous but known” bagel brand teamed up with Grillo’s Pickles to create a limited-edition schmear.

PopUp Bagels is set to bring its fresh-from-the-oven concept to major US markets and open various locations across the country.

In addition to unique flavors, bagels with unconventional colors can also draw the eyes and dollars of consumers.