WESTPORT, CT — PopUp Bagels is commemorating the Big Game by teaming up with Cheez-It on two limited-edition bagel toppers: Cheez-It Original Schmear and Cheez-It Buffalo Wing Butter.
Cheez-It Original Schmear combines the cream cheese schmear PopUp Bagels is known for with the 100% cheese flavor of Cheez-It crackers, while the Cheez-It Buffalo Wing Butter schmear features a kick of spice and crunch.
The collab is available now through Feb. 11 at all PopUp Bagels locations.
The bagel brand, which recently opened its first Boston location, has a history of partnering with brands to create out-of-the-box offerings. PopUp Bagels also celebrated National Pickle Day with a mashup schmear in collaboration with Grillo’s Pickles.
