Chrissy Traore on Establishing a Bakery Franchise | See & Be Kitchen
Chrissy Traore, founder of See & Be Kitchen, breaks down how she approached building out the bakery’s new franchising program.
December 19, 2025
Chrissy Traore, founder of See & Be Kitchen, breaks down how she approached building out the bakery’s new franchising program.
Deanna Halcrow, co-founder of Emerald City Bagels, discusses why she and her daughter, Jackie, chose to open another brick-and-mortar shop vs. expanding the wholesale business.
Harra Conticelli, pastry manager at Moxie Bread Co., shares why balancing creativity and production is important to the bottom line in a small operation.
Harra Conticelli, pastry manager at Moxie Bread Co., looks to trends, seasons and nostalgia to get ideas for the bakery’s next big thing.
Pippa Clark, owner of Moxie Bread Co., talks about the unexpected findings the B Corp application process revealed about the community-focused bakery.
Go behind the scenes at Moxie Bread Co., the newly minted B Corp bakery that uses 100% heirloom grains in its bread and pastries.
Carlos Castro, mill manager at Moxie Bread Co., talks about how investing in a larger stone mill has benefited the community.
Oren Salomon, founder of Starship Bagel in Lewisville, TX, shares what he and his team did differently ahead of competing in BagelFest 2025.
Sam Silverman, founder of BagelFest, highlights what makes the annual event worthwhile for bagel makers and how it uplifts this segment of the baking community.
Matt Ratliff, executive pastry chef at the Everglades Club in Palm Springs, FL, talks about his career in baking and his experience attending IBIE 2025.
Duff Goldman, celebrity chef and owner of Charm City Cakes, shares how his fascination with the science behind baking drove him to the craft.
Brian Wood, head baker at Starter Bakery, shares his first experience with the kouign-amann and learning to master it.
Chrissy Traore, founder of See & Be Kitchen, breaks down how she approached building out the bakery’s new franchising program.
Deanna Halcrow, co-founder of Emerald City Bagels, discusses why she and her daughter, Jackie, chose to open another brick-and-mortar shop vs. expanding the wholesale business.
Harra Conticelli, pastry manager at Moxie Bread Co., shares why balancing creativity and production is important to the bottom line in a small operation.
Harra Conticelli, pastry manager at Moxie Bread Co., looks to trends, seasons and nostalgia to get ideas for the bakery’s next big thing.
Pippa Clark, owner of Moxie Bread Co., talks about the unexpected findings the B Corp application process revealed about the community-focused bakery.
Go behind the scenes at Moxie Bread Co., the newly minted B Corp bakery that uses 100% heirloom grains in its bread and pastries.
Carlos Castro, mill manager at Moxie Bread Co., talks about how investing in a larger stone mill has benefited the community.
Oren Salomon, founder of Starship Bagel in Lewisville, TX, shares what he and his team did differently ahead of competing in BagelFest 2025.
Sam Silverman, founder of BagelFest, highlights what makes the annual event worthwhile for bagel makers and how it uplifts this segment of the baking community.
Matt Ratliff, executive pastry chef at the Everglades Club in Palm Springs, FL, talks about his career in baking and his experience attending IBIE 2025.
Duff Goldman, celebrity chef and owner of Charm City Cakes, shares how his fascination with the science behind baking drove him to the craft.
Brian Wood, head baker at Starter Bakery, shares his first experience with the kouign-amann and learning to master it.
Chrissy Traore, co-founder of See & Be Kitchen, shares her thoughts on what it means to be an artisan baker at IBIE 2025.
Take a peek into AMIE Bakery, a European café-inspired bakery based in Cape Cod that exudes relaxed French vibes and serves traditional, from-scratch baked goods.
Alyssa Hurlstone, AMIE Bakery’s executive pastry chef, laminates croissant dough while Amie Smith, owner of AMIE Bakery, explains the technique and Hurlstone’s expertise.
Learn how Amie Smith, owner of AMIE Bakery on Cape Cod, made AMIE Academie baking classes a financial success.