NEW YORK — Baked by Melissa, known for its bite-sized cupcakes and treats, partnered with Ferrero to launch the bakery’s first-ever candy collaboration.
Putting its signature spin on classic candies such as Butterfinger, CRUNCH, Baby Ruth and 100 Grand, Baked by Melissa released two limited-time cupcake flavors: CRUNCH White and Butterfinger Marshmallow.
“I’ve dreamed of partnering with candy brands like Butterfinger and CRUNCH since founding the company almost 17 years ago,” said Melissa Ben-Ishay, co-founder and CEO of Baked by Melissa. “This is a pinch-me moment for sure.”
Each cupcake features elements of the candy bars, whether infused into the cake, stuffing, icing or used as toppings.
“We’re thrilled to team up with Baked by Melissa and give our iconic chocolate brands a bold, bite-sized makeover,” said Sajani Manchanda, senior brand manager at CRUNCH. “This collaboration is a delicious reminder that classics can spark playful innovation — especially during Halloween, when these crave-worthy flavors take center stage in celebrations.”
The collection will be available until Sept. 26 in stores and online, offered in 12- and 25-packs. The collaboration follows a series of partnerships for Baked by Melissa, including Paw Patrol, Tabasco and Claussen.
