About Us

Craft to Crumb shares insights and inspiration for the retail baking community.

As Avant Food Media has amplified its trusted voice through its flagship publication Commercial Baking, the team is taking its storytelling expertise and flair for building baker relationships into the retail space.

Focused on loyalty and engagement, Craft to Crumb is poised to be an influencer in the artisan retail baking space by leading a casual but informed style of conversation with the industry’s most innovative bakers. This community-focused platform promotes partnership and idea sharing through authentic outlets.

With a mission to share insights and inspiration for the retail baking community, Craft to Crumb is a contemporary, interactive media model designed to foster community. Dedicated to cross-platform narratives with refined design elements, Craft to Crumb brings bakers the latest consumer trends and product development from leaders in the industry. This is a crafted celebration of trendsetters and boundary breakers.

In the digital social age, Craft to Crumb is here to spark new ideas and conversations that encourage bakers and business owners to better their enterprises with a collection of articles, demos and insights. It’s a forum for bakers to connect and learn about processes, equipment and ingredients that are changing the game in retail baking.

Welcome to the newest, most elevated voice in baking, from Craft to Crumb.

Learn more about our mission here.

The Team

PAUL LATTAN

Publisher

paul@avantfoodmedia.com

STEVE BERNE

Director of Media

steve@avantfoodmedia.com

JOANIE SPENCER

Editor-in-Chief

joanie@avantfoodmedia.com

MARI RYDINGS

Editorial Director

mari@avantfoodmedia.com

JORDAN WINTER

Creative Director

jordan@avantfoodmedia.com

ANNIE HOLLON

Managing Editor

annie@avantfoodmedia.com

OLIVIA SIDDALL

Multimedia Specialist

olivia@avantfoodmedia.com

EVAN BAIL

Associate Editor

evan@avantfoodmedia.com

MAGGIE GLISAN | BELLA FOOTE

Contributors

info@crafttocrumb.com

STEVE BERNE

Director of Media

steve@avantfoodmedia.com

JOANIE SPENCER

Editor-in-Chief

joanie@avantfoodmedia.com

MARI RYDINGS

Editorial Director

mari@avantfoodmedia.com

JORDAN WINTER

Creative Director

jordan@avantfoodmedia.com

ANNIE HOLLON

Managing Editor

annie@avantfoodmedia.com

OLIVIA SIDDALL

Multimedia Specialist

olivia@avantfoodmedia.com

EVAN BAIL

Associate Editor

evan@avantfoodmedia.com

MAGGIE GLISAN | BELLA FOOTE

Contributors

info@crafttocrumb.com

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Craft to Crumb is brought to you by Avant Food Media. After amplifying its trusted voice for mid- to large-scale bakery producers through its flagship publication Commercial Baking, the team is taking its storytelling expertise and flair for building baker relationships into the retail space.

Commercial Baking sifts through the noise in bakery B2B media. The brand — which is targeted directly to decision makers in the commercial baking industry — offers fresh takes on trends and innovations.

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