As Avant Food Media has amplified its trusted voice through its flagship publication Commercial Baking, the team is taking its storytelling expertise and flair for building baker relationships into the retail space.

Focused on loyalty and engagement, Craft to Crumb is poised to be an influencer in the artisan retail baking space by leading a casual but informed style of conversation with the industry’s most innovative bakers. This community-focused platform promotes partnership and idea sharing through authentic outlets.

With a mission to share insights and inspiration for the retail baking community, Craft to Crumb is a contemporary, interactive media model designed to foster community. Dedicated to cross-platform narratives with refined design elements, Craft to Crumb brings bakers the latest consumer trends and product development from leaders in the industry. This is a crafted celebration of trendsetters and boundary breakers.

In the digital social age, Craft to Crumb is here to spark new ideas and conversations that encourage bakers and business owners to better their enterprises with a collection of articles, demos and insights. It’s a forum for bakers to connect and learn about processes, equipment and ingredients that are changing the game in retail baking.

Welcome to the newest, most elevated voice in baking, from Craft to Crumb.

Learn more about our mission here.