PHILADELPHIA — Insomnia Cookies, which boasts more than 300 brick-and-mortar storefronts, has set the date for its seventh annual PJ Party promotion.
On Sept. 16, customers can drop by one of the late-night bakery brand’s US locations to celebrate with exclusive offers. In addition to perks for members of its rewards program, Insomnia is also releasing a new limited-edition flavor at the event.
The Peanut Butter S’mores cookie — which features a brown sugar cookie base with chopped REESE’S peanut butter cups, graham crackers, chocolate chunks and marshmallow inclusions — will be available in-store and through local delivery while supplies last.
Twenty-five bakeries in close range of major college campuses will host larger-scale events complete with giveaways including glowsticks and branded swag.
