NEW YORK — Baked by Melissa, known for its bite-sized cupcakes and treats, is continuing its thread of strategic partnerships and exclusive collections by collaborating with Paramount Consumer Products on a PAW Patrol cupcake assortment.
This marks PAW Patrol’s first-ever baked goods licensing partnership, positioning Baked by Melissa to reach millennial parents through children’s birthday celebrations.
The special-edition cupcakes feature a character-themed sleeve from the TV series and will be available in the PAW Patrol 25-pack and four different 6-packs, exclusively at all Baked by Melissa locations.
Online, the 25-pack and bundles of four 6-packs will be available for $42 and $44 each, respectively, along with 3-packs in bundles of 12 priced at $70, all offered with nationwide shipping, in-store pickup and same-day delivery in Manhattan, NY. Additionally, an $8 PAW Patrol Gift Box can be added to any 25-pack offering in-store and online.
“We’re thrilled to be working with the PAW Patrol franchise and see this partnership as a way to bring parents everywhere the most delicious and convenient birthday party treat in flavors that make kids excited,” said Melissa Ben-Ishay, co-founder and CEO of Baked by Melissa. “As a parent, I love that two to three Baked by Melissa cupcakes feel indulgent but still keep the sweet treats in moderation. This makes our bite-size cupcakes the perfect celebration indulgence for kids of all ages.”
The collaboration follows several Baked by Melissa partnerships with other consumer brands, such as Good Culture, Tabasco and Squishmallows.
