CHICAGO — Baked by Melissa, a New York-based bite-size dessert company, is partnering with Claussen, a Kraft-Heinz brand, to create a first-of-its-kind pickle cupcake in celebration of National Pickle Month.
“Anyone who’s seen Baked by Melissa on TikTok knows I am a pickle lover, whether I’m making pickles at home or adding pickles to my favorite dishes, so it only made sense to bring the Claussen’s iconic flavor to Baked by Melissa cupcakes next for an unexpected tangy treat,” said Melissa Ben-Ishay, co-founder and CEO of Baked by Melissa. “The addition of pickle gives the cupcake a zippy sweet-salty-sour kick, making it a truly unique ingredient for a bite-size cupcake.”
The bite-sized cupcakes feature pickle-infused cake topped with pickle buttercream icing and red and white sprinkles.
“We’re excited to keep our pickle momentum going this summer with our first-ever dessert,” said Caroline Sheehey, brand manager for Claussen Pickles. “Pickle is such a universal flavor, so we are constantly working to find new and unique ways to bring Claussen’s signature taste to many different beloved occasions. These cupcakes will be the perfect unexpected twist for pickle fanatics everywhere.”
The sweet and savory treats are available in a 6-pack at all Baked by Melissa locations and in an online-exclusive 25-pack while supplies last.
Last summer, Baked by Melissa launched a limited-edition cupcake collection to celebrate Entenmann’s 125 birthday.
