
Verzênay finds success with global flavors, refined classics
The product development strategy for this Chicago bakery is driven by understanding whether a current flavor trend will deliver lasting ROI or just short-term buzz.

The product development strategy for this Chicago bakery is driven by understanding whether a current flavor trend will deliver lasting ROI or just short-term buzz.

After blowing up online over the last year, the viral bakery Dotcakes is in a prime spot for cross-market collabs.

Two limited-edition menu items were crafted in response to guest feedback for creativity with Beyond Meat’s plant-based protein.

The bakery chain will offer customers free cake giveaways, in-bakery sampling, community events and fundraising opportunities nationwide.

After blowing up online over the last year, the viral bakery Dotcakes is in a prime spot for cross-market collabs.

Two limited-edition menu items were crafted in response to guest feedback for creativity with Beyond Meat’s plant-based protein.

The bakery chain will offer customers free cake giveaways, in-bakery sampling, community events and fundraising opportunities nationwide.

Didier Rosada, award-winning master baker, about his baking journey and what he sees as the most important factors that are shaping the industry.

From Evanston to the Loop, take a look at six Chicago bakeries where authentic flair is crafted — and rewarded — every day.

The publication’s second special edition of the year highlights six industry trendsetters baking up a storm in the Windy City.

The collaboration resulted in a new Chocolate Chip Cereal Cookie Bark ft. Lovebird’s clean-label Cocoa O’s cereal and the bakery’s signature BFY style.

By staying true to its hand-rolled recipes and welcoming customers to its cozy walk-in shop, the bakery cultivated a loyal Chicago following.

In 2025, the Dubai Chocolate Filled Cookie sold out four times, with more than 10,000 people on the waitlist for the fast-selling flavor.

The bakery chain is opening 15 new stores through an agreement with Hole Lotta Dough, LLC.

The seasonal menu spotlights warm pumpkin and nutty pistachio flavors.

The collaboration includes a lineup of six square desserts featuring well-known elements and characters from the video game.

Didier Rosada, award-winning master baker, about his baking journey and what he sees as the most important factors that are shaping the industry.

From Evanston to the Loop, take a look at six Chicago bakeries where authentic flair is crafted — and rewarded — every day.

Ellen King, founder and co-owner of Hewn Bread, shares the intention behind the bakery’s in-person ordering approach and how it boosts business.