AUSTIN, TX — Justin Murakami has been promoted to COO of Sprinkles Bakeries, nodding to a new phase for the bakery brand’s domestic and international growth strategies.
As COO, Justin’s responsibilities include leading operations, training, supply chain, culinary, franchise operations and new bakery openings.
“Justin’s strategic foresight and operational expertise have been instrumental in our company’s success, especially in expanding Sprinkles’ global footprint and Picnik’s domestic expansion,” said Dan Mesches, president and CEO of Sprinkles and Picnik Restaurants. “We’re confident that under Justin’s leadership, we’ll continue to exceed expectations, scale efficiently and solidify our position as industry leaders.”
Joining the Sprinkles team in 2017, Justin was instrumental in developing and implementing systems and processes that helped expand the brand’s physical footprint with both company-owned and franchised locations. Most notably, he expanded the Sprinkles ATMs concept by launching the non-traditional Cupcake ATM business outside of the brand’s brick-and-mortar locations as well as helping launch the Sprinkles’ national shipping program.
“Assuming the role of COO at Sprinkles and Picnik is a tremendous honor,” Justin said. “I am devoted to leveraging our team’s strengths, harnessing operational excellence and charting a growth trajectory that maintains our commitment to exceptional guest experiences. I am excited about the opportunity to not only drive innovation and sustainable expansion for our business, but to continue nurturing and developing the people I work with every day.”
