KATY, TX — After a record-breaking limited-time run, the Kolache Factory’s Birria Kolache has officially earned a permanent spot on the menu at all locations.
The Mexican-inspired flavor was submitted by a customer as part of Kolache Factory’s annual Create a Kolache Contest. The Birria Kolache was introduced systemwide as the brand’s April 2026 Flavor of the Month and quickly became Kolache Factory’s No. 1 Flavor of the Month by sales.
During its 30-day run, the bakery sold 43,523 Birria Kolaches across all 60 stores, averaging more than 10,000 Kolaches per week.
“The Birria Kolache is exactly what our Create a Kolache Contest is all about,” said Dawn Nielsen, COO of Kolache Factory. “A customer brought us a bold idea, and our team brought it to life, and guests responded in a big way. When a limited-time flavor performs like this and customers keep asking for it, we listen.”
The Birria Kolache is filled with slow-braised birria beef, onions, cilantro, lime and consomme wrapped in Kolache Factory’s signature dough for a portable, flavor-packed version of the popular dish.
Making this limited-time flavor a permanent menu item reflects Kolache Factory’s approach to new product development, blending global flavors with the brand’s Czech-inspired roots while incorporating customer feedback.
“Kolache Factory has always been built around approachable, craveable flavors that fit into everyday routines,” Nielsen added. “The Birria Kolache brings something bold and unexpected to the menu, while still staying true to what people love about our kolaches.”
The Birria Kolache is now available at all Kolache Factory locations for $4.98.
