LINDON, UT — Crumbl is starting 2025 with its first new release of the year and second celebrity cross-brand offering, teaming up with the Jonas Brothers on an all-new cookie.
“Pairing our iconic cookies with Rob’s Backstage Popcorn and The Jonas Brothers is a match made in music heaven,” said Sawyer Hemsley, co-founder of Crumbl. “The brothers’ go-to snack is something that needs to be shared with our customers and we can’t think of a better way to kick off 2025.”
The Rob’s Backstage Caramel Popcorn Cookie, available through Jan. 25 at all Crumbl locations in the US, Canada and Puerto Rico, is a buttery cookie topped with caramel frosting and caramel drizzle. Available in mini and standard sizes, each cookie is topped with Rob’s Backstage Caramel Popcorn.
Last year, the dessert brand partnered with pop star Olivia Rodrigo to create an exclusive cookie for her Guts World Tour.
