JERSEY CITY, NJ — Buddy Valastro, known in the industry as the Cake Boss and owner of Carlo’s Bakery, is partnering with The Salvation Army to deliver the “Give With Joy” cake, representing the non-profit’s Red Kettle Campaign.
The limited-edition red velvet cake was crafted to raise awareness of the organization’s ongoing efforts to support vulnerable communities nationwide.
“Red velvet cake has always had a special place in my heart because during the holiday season years ago, our family baked some for a local shelter, and seeing how something so simple could bring people joy stuck with me,” Buddy said. “To me, it’s more than a cake; it’s a symbol of what the holidays are really about: sharing what you have and spreading a little sweetness to those who need it most.”
Beginning in 1891, The Salvation Army’s Red Kettle Campaign is the largest and longest-running fundraiser of its kind. It was created to fund a free Christmas Dinner for 1,000 people in San Francisco. Now, the campaign is using its established roots to further its philanthropic goal through partnerships such as this.
In 2024, the organization served 28 million people through more than 7,400 centers of operation nationwide.
“Buddy shares our heart for giving back to the community,” said Commissioner Merle Heatwole, national commander of The Salvation Army. “This collaboration goes beyond a bakery item — it’s about spreading joy and hope to those who need it most this Christmas. Thanks to the generosity of the public and the support of dedicated partners like Buddy, we can continue to bring comfort and support to individuals and families in need of joy this holiday season.”
The “Give With Joy” cake is available now for a limited time online with national shipping, as well as in three Carlo’s Bakery locations: Hoboken, NJ, Times Square and Port Authority.
Earlier this year, Buddy and The Salvation Army celebrated the 87th annual National Donut Day by paying tribute to the organization’s “Donut Lassies,” who provided care and served donuts to soldiers during World War I.
