NEW YORK — Magnolia Bakery is extending its wholesale offerings and nontraditional channel distribution with the debut of Vanilla and Red Velvet Cheesecake.
Introducing this sweet good to its wholesale business aligns with the success cheesecake has had in Magnolia’s retail sales. Cheesecake was a top-three product category for the bakery in 2024, and the brand’s Vanilla and Red Velvet varieties accounted for two-thirds of its cheesecake sales.
“Our cheesecakes have always been a hit in our bakeries, so making our top-selling flavors available to a broader audience was a no-brainer,” said Jenna Houser, senior director of commercialization for Magnolia Bakery. “Each of our decadent vanilla and red velvet cheesecakes are individually packaged, so it’s easier than ever for our fans to indulge wherever is most convenient for them.”
The 5-ounce single-serve cheesecakes are available through the brand’s website as well as DoorDash, which the bakery brand partnered with last fall on an exclusive banana pudding variety.
Magnolia’s continued use of outlets beyond standard retail distribution, such as its recent team-up with GoPuff offers a more convenient way for customers to get their hands on the bakery’s signature offerings.
“As our distribution has grown, we’ve found working in wholesale channels, and more specifically, with last-mile delivery partners like DoorDash, allows us to bring Magnolia Bakery to more fans in new and exciting places, reaching those who want not only convenience, but a high-quality dessert experience,” Houser said. “Our new, single-serve cheesecakes meet all these criteria, and we’re so excited they’re now available for more people to try.”
Magnolia Bakery’s single-serve Vanilla and Red Velvet Cheesecakes are available now for $9.45.
