Various Crumbl desserts on pink background.
PHOTO COURTESY OF CRUMBL

Crumbl to host pop-ups for new dessert items

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LINDON, UT — Crumbl, the award-winning cookie franchise, announced the expansion of its menu to include a variety of new dessert offerings. The dessert chain implemented this strategic menu addition to reinforce its commitment to innovation.

“We are thrilled to introduce our new dessert offerings,” said Rhonda Bromley, Crumbl’s VP of public relations. “At Crumbl, we believe in creating moments of joy and connection through our dessert offerings. Expanding our menu is a natural progression in our mission.”

The brand’s new dessert items will accompany its weekly cookie flavors. The rotating menu will feature an array of sweet offerings, from puddings and cheesecakes to poke cakes and pies.

To celebrate these additions, Crumbl will host three pop-up events in various locations across the US, including:

  • Los Angeles, July 26: The Americana, 157 Caruso Ave.
  • Nashville, August 2: 1716 21st Ave. S
  • New York City, August 9: 238 7th Ave.

The bakery first started expanding its menu with non-cookie offerings in January 2024 with the release of Cinnamon Squares. In the months following that initial rollout, Crumbl added Carrot Cake, Key Lime Pie, Butter Cake and Strawberry Shortcake.

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