Crumbl’s Cinnamon Squares mark first non-cookie offering

BY Annie Hollon
PUBLISHED ON January 23, 2024

LINDON, UT — Crumbl is best known for its rotating weekly menu of gourmet cookies. However, the brand is breaking this cycle with its new limited-time baked good, Cinnamon Squares.

As the first non-cookie product on Crumbl’s menu, the brand takes its first step towards varying its future offerings.

The Cinnamon Squares feature a cake base marbled with brown sugar cinnamon butter and a light vanilla cream cheese frosting on top.

Crumbl’s new product can be purchased separately or as part of a regular box of Crumbl cookies for this week only.

This departure from its traditional offerings is among the recent changes made by the brand, including a brand refresh at the end of last year.

Annie Hollon

Annie Hollon is an experienced journalist, copywriter and social media strategist. As digital editor of Avant Food Media, her contributions include coordinating web content for Commercial Baking and Craft to Crumb, leading social media content and strategy, and crafting features for both brands' magazines. She also established the To Build a Bakery series on Craft to Crumb featuring the stories of growth for bakeries of all scales. She found a love for magazine writing during her time at the University of Alabama where she graduated with a Bachelor of Arts, double majoring in public relations and English. Beyond writing, you can find her expanding her library, attempting to teach herself the guitar and exploring what Kansas City has to offer.

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