LINDON, UT — Gourmet cookie brand Crumbl is partnering with music sensation Benson Boone to craft a new addition to its rotating weekly lineup of treats.
Inspired by his latest hit, Mystical Magical, the new cookie plays off the celestial and cosmic vibes the song evokes. Featuring a chilled chocolate cookie packed with cookies and cream pieces and topped with moonbeam ice cream-inspired lemon, berry and marshmallow toppings, the final concoction is topped with white drizzle and a sprinkle of more cookies and cream.
“Benson’s creativity, passion, and musical energy made this one of the most fun collaborations we’ve ever done,” said Sawyer Hemsley, chief brand officer and co-founder of Crumbl. “We took the way his song makes you feel and turned it into something you can taste.”
Benson Boone’s Moonbeam Ice Cream Cookie will be available now until June 28.
This limited-time offering isn’t the brand’s first foray into musical collaborations. Earlier this year, Crumbl partnered with the Jonas Brothers to launch a Caramel Popcorn Cookie, and in 2024, collaborated with Olivia Rodrigo on a GUTS Cookie.
