LINDON, UT — To celebrate Valentine’s Day, Crumbl debuted an all-new red box, replacing the bakery brand’s signature pink packaging.
The limited-edition launch will also feature eight menu flavors — including a new Strawberry Cake offering —in addition to custom gifting options, Valentine’s Day stickers and love-themed gift cards.
“Crumbl pink is a key part of our brand,” said Sawyer Hemsley, chief business officer and co-founder of Crumbl. “However, during a week so focused on love and gathering, we knew we wanted to do something special. The red box is a tribute to both Valentine’s Day and the innovative spirit that continues to drive our brand.”
The new box color will be available at select stores during the Valentine’s season for regular 6-packs and 12-pack minis, while supplies last. After its seasonal run, Crumbl will return to its classic pink box.
