NEW YORK — Cultured foods brand Good Culture is taking the online craze for cottage cheese to new heights by partnering with Baked by Melissa on a product for its first-ever pop-up in New York to bring customer favorite ingredient staples to the forefront.
The partnership spawned the launch of a limited-edition Cottage Cookie Crunch cupcake, available at all Baked by Melissa brick-and-mortar stores and on the bakery brand’s website June 9-13. The partnership will feature Good Culture’s Simply 4% Milkfat Classic Cottage Cheese baked into the cupcake’s base and topping, adorned with vanilla icing, chocolate chip cookie crumbles and a blue chocolate drizzle.
The two-day Counter Culture pop-up event will also feature recipes viral recipes and guest appearances from culinary creators Esther Choi, Arash Hashemi, Fariyal Abdullahi, Jake Cohen, and Katie Zukhovich, each of whom will showcase their personalized take on Good Culture’s cottage cheese.
“We’ve seen cottage cheese go from a humble fridge staple to a full-blown cultural moment, and we wanted to celebrate that in a way that brings our community together,” said Jesse Merrill, CEO and co-founder of Good Culture. “Culture Counter is our way of honoring the creativity we’ve seen across social media, spotlighting amazing culinary talent and turning the most unexpected cottage cheese creations into a real-life experience.”
Baked by Melissa’s previous collaborations include brands such as Tabasco, Claussen and Squishmallow.
