This partnership firmly positions the cupcake brand to reach millennial parents through children’s birthday celebrations.
Tag Archives: Tabasco
Baked by Melissa names Sanjay Khetan CFO
He will work alongside chief growth officer Joy Peabody to scale the business beyond direct to consumer and brick-and-mortar retail.
Baked by Melissa brings the heat with new cupcakes
The collaboration with Tabasco amplifies the “swicy” flavor trend, pairing chocolate notes with a subtle spicy kick.