NEW YORK — Magnolia Bakery has promoted Eddie Revis to the newly-created role of chief commercial officer.
Revis, who joined the bakery in 2021 as its first CMO, will now lead business development, drive sales and product innovation across CPG, and propel brand development and marketing efforts.
“With his dedication to the Magnolia Bakery brand and innovative mindset, Eddie has played a
pivotal role in elevating our brand to new heights and expanding our brand into new channels
with new customers,” said Bobbie Lloyd, CEO of Magnolia Bakery.
As CMO, Revis led the brand’s growth in areas such as its first digital storefront and direct-to-consumer program, the launch of the company’s first-ever CPG product, Banana Pudding Cookies, and a 360-degree rebrand created in partnership with creative agency, JKR.
“In his new capacity, Eddie will lead our commercial endeavors, spearheading strategic marketing and sales initiatives to further drive growth across all facets of our business,” Lloyd continued. “Please join us in congratulating Eddie on this well-deserved achievement — we can’t wait to see what exciting opportunities lie ahead under his leadership.”
Magnolia Bakery has elevated its presence through brand collaborations with other bakeries such as Ess-a-Bagel and Stan’s Donuts as well as an apparel partnership with Keds.
