CHICAGO — Gourmet stuffed cookie brand Dirty Dough, under the Craveworthy Brands umbrella, partnered with NERDS to create a colorful cookie featuring the tangy candy.
The new NERDS Sugar Crush cookie is part of a limited-time licensed collaboration with the candy brand. Dirty Dough took its gooey stuffed sugar cookie base filled with vanilla creme and topped it with pink frosting and NERDS Rainbow Candy.
“With consumers rediscovering classic treats reimagined in bold, indulgent ways, the mix of NERDS candy and Dirty Dough was a natural match,” said Sarah DeVore, head baker at Dirty Dough. “Our gourmet cookies are known for their indulgent, stuffed centers, and NERDS candy adds a playful, crunchy twist to it.”
Dirty Dough’s cookies, known for their layers of decadent fillings and unique flavor combinations, have become popularized across the US, and the brand’s weekly rotating cookie menu supports its mission to craft out-of-the-box creations.
The new cookie is available through June 19 but will return for another week-long release in August at more than 65 Dirty Dough locations nationwide.
“It’s the perfect balance of texture, fun and creativity and a great example of how we continue to push boundaries with limited-time flavor drops and bold innovation,” Sarah said.
