SOUTH ELGIN, IL — Craveworthy Brands announced a deal to acquire a significant portion of Dirty Dough Cookies, giving the brand the opportunity for rapid growth and full access to Craveworthy’s leadership team and platform company resources.
Now the 11th brand under Craveworthy Brands, Dirty Dough is projected to double in size over the next year. The acquisition marks the company’s first snack brand and one of the largest deals for Craveworthy Brands to date.
“We are so excited to bring the Dirty Dough team into the Craveworthy family,” said Gregg Majewski, founder and CEO of Craveworthy Brands. “As a platform company with our experience and capabilities, this deal is a perfect fit because this is what we do best. We supercharge amazing brands and give them what they need to thrive. Bennett and his team have grown very fast in a very short amount of time, which makes this the perfect point in their development trajectory for a partner like Craveworthy Brands.”
Dirty Dough was founded in 2018 and boasts 55 brick-and-mortar locations, 10 food trucks and over 40 stores under construction with 450 franchises sold.
The corporate team for Dirty Dough will remain in control of daily operations. The brand will now be led by Gregg Majewski as CEO, after a strategic move to give the team full access to Craveworthy’s resources including supply chain, culinary, training, franchise development and marketing.
“Bringing Gregg on board and aligning with Craveworthy Brands marks a pivotal moment for Dirty Dough,” said Bennett Maxwell, founder of Dirty Dough. “Gregg’s proven track record and Craveworthy’s innovative brand portfolio open up exciting new horizons for us. We’re thrilled to embark on this journey together, elevating the Dirty Dough experience to new heights.”
By working with Craveworthy Brands, Dirty Dough is positioned to continue its success and push boundaries within the market. Investors are offered versatile opportunities, such as direct investment options in either Dirty Dough or Craveworthy Brands.
