CHICAGO — Craveworthy Brands announced its acquisition of Kinnamōns, an innovative cinnamon roll concept.
“Cinnamon rolls evoke a sense of comfort, nostalgia and indulgence, and the baking segment is seeing incredible potential with demand for gourmet, handcrafted innovations like Kinnamōns,” said Gregg Majewski, CEO and founder of Craveworthy. “At Craveworthy, we search high and low for brands that truly stand out and fill a niche gap in the quick-service industry, while holding the unique ability to scale without losing authenticity of its origins.”
Kinnamōns — founded by entrepreneur and Super Bowl champion Ndamukong Suh — gained a loyal customer following for its reimagined, gourmet cinnamon rolls. Each roll is handcrafted using unique glazes and locally sourced, seasonal ingredients. The brand’s popular flavors include Caramel Apple Pie, Maple Bacon, and Cookies and Cream.
“Kinnamōns is about more than just great cinnamon rolls; it is an art form and an experience that brings people together in the community,” Suh said. “I’m proud that we were able to kick off Kinnamōns’ journey in my hometown of Portland, and now joining the Craveworthy team will allow others around the US to enjoy the gourmet and artisan experience driven by a team of seasoned experts who believe in the vision that inspired the concept.”
Craveworthy’s leadership will allow Kinnamōns to leverage its innovative platform to support its next chapter of growth through its streamlined playbook of operations, marketing, supply chain management, training and more. The brand is set to scale nationally through a new franchise program that will allow entrepreneurs to bring the innovative cinnamon roll to their local communities.
“We recognize Kinnamōns as a concept that blends nostalgic and modern tastes, and a founding team that understands brand-building on a genuine level, making it the right addition to our portfolio,” Majewski added. “Our goal is to introduce Kinnamōns to new markets and preserve the artistry that makes it so exceptional.”
Last year, Craveworthy Brands acquired Dirty Dough Cookies, which allowed the cookie brand to experience a significant growth trajectory.
