LINDON, UT — Crumbl ranked first in USA Today’s “10 Best” Awards Dessert/Treat Chain category for the second consecutive year.
“We are thrilled and honored to once again be recognized as the Best Dessert/Treat Chain by USA Today readers,” said Jason McGowan, co-founder and CEO of Crumbl. “This award is a testament to the dedication of our team and the unwavering support of our customers who continue to inspire us to innovate and deliver the highest quality desserts nationwide.”
The “10 Best” awards are an annual highlight in the culinary world. Readers vote on the winners across various categories.
As the baking company expanded from a local bakery to an international franchise, Crumbl revamped its branding and diversified its menu to include non-cookie offerings alongside its traditional cookies.
Recent additions to the brand’s rotating weekly menu include key lime pie and butter cake. Crumbl also recently introduced Mini Mondays in response to consumer demand for miniature versions of its most popular flavors.
