AUSTIN, TX — Sprinkles is making its way across the globe with its strategic franchise expansion into South Korea.
As the first step in its plan to bring the cupcake brand to new markets, Sprinkles is set to open 18 bakeries internationally in 2024, with the next locations being in Singapore and Malaysia.
“Sprinkles’ legacy is rooted in creating moments of joy and celebration,” said Brett Willis, VP of development for Sprinkles. “The international franchise expansion is a testament to our dedication to sharing these moments on a global scale. We have built out a full team to support franchisees, including operations, training, marketing and construction. With strong demand for other countries, these franchisee signings are only the start to developing our global brand presence as we intend to sign franchises in Europe, South America and additional ASEAN countries.”
In the US, the brand will work with women-owned companies such as RIC Operating Group, Celebration Cupcakes and WTX Cupcakes, LLC as it continues to grow its domestic franchises.
“Sprinkles is a beloved global brand and we are thrilled to see so much interest,” said Dan Mesches, CEO of Sprinkles. “We are excited to embark on this global franchising journey and share unforgettable moments of joy. We are also proud to partner with the incredible women at the helm of our US franchise bakeries, continuing our mission of growing responsibly and equitably.”
