Various cakes

Cake: A staple for all occasions

By tracking trends on social media and listening to their customers, retail bakers can find a wealth of opportunity inside this growing category.

Old-school white heart shaped cake with engaged written across the top and cherry accents

What’s hot in the cake category

From striking creativity to turning memes into designs or piping trendy lingo onto cakes, consumers turn to social media as a way to stay up to date and gain insight on trends.

Carrot Cake hops into Crumbl weekly lineup

The two-tiered carrot cake combines spices, coconut, pineapple and carrots, and is complete with a layer of glaze, vanilla cream cheese frosting pecan topping.

Junior’s Restaurant and Bakery opens West Coast location

Junior’s Restaurant and Bakery held its official grand opening at Resorts World Las Vegas. The partnership is expected to attract locals and visitors who are seeking a taste of Brooklyn culture on the Las Vegas strip.

Sprinkles spreads business with global expansion

As the first step in its plan to bring the cupcake shop around the world, Sprinkles is expanding into South Korea and is set to open 18 bakeries internationally in 2024, with Singapore and Malaysia as the next locations.