NEW YORK — PopUp Bagels’ latest collaboration brings a seaside-inspired twist to the classic schmear.
From April 17–23, the bagel brand will offer OLD BAY Flavored ‘Crabby Cream Cheese’ schmear at all of its locations. Presale for the limited time offer begins April 14 on the PopUp Bagels website.
PopUp Bagels is changing the Northeast bagel scene and is no stranger to brand collaborations and is no stranger to brand collaborations with unexpected schmear flavors. Most recently, the Connecticut bagel brand teamed up with Tasty, a Buzzfeed brand, on three sweet and savory offerings. Prior to that, PopUp Bagels paired up with Blue Moon Brewing Co. to create a schmear nodding to the beer brand’s signature garnish.
