NEW YORK — PopUp Bagels teamed up with Tasty, a Buzzfeed brand, on three limited-time bagel toppings.
The brands collaborated on three schmears: 50 Clove Garlic Gochujang Cream Cheese, French Onion Cream Cheese, and Creme Brulee Butter.
To celebrate the collaboration, PopUp Bagels and Tasty held an exclusive first-taste event at the Tasty studios in Los Angeles that offered creators an early taste of the new schmears.
The trio of flavors will be available at all PopUp Bagels locations March 27-April 2. The Creme Brulee Butter schmear, along with a dozen assorted bagels, will be available for nationwide delivery starting Sunday, March 24.
PopUp Bagels previously partnered with Blue Moon Brewing Co. to create a Valencia Orange Cream Cheese schmear and Utz Brands for a Cheese Ball spread.
