NEW YORK — Cinnabon, known for its vast collection of gourmet cinnamon rolls and BonBites, jumped markets to collaborate with Mane, a beauty brand founded by industry vet Jen Atkin.
The two partnered to create a limited-edition Mane x Cinnabon Beauty Kit themed “Extra Frosting,” featuring a Cinnabon frosting-scented and flavored lip gloss inspired by the signature cream cheese frosting customers associate with the bakery brand.
“Cinnabon continues searching for unexpected ways for customers to engage with the brand through partnerships that blend nostalgia, creativity and self-expression,” said Nathan Baldwin, president of Cinnabon. “This collaboration with Mane introduces Cinnabon to an audience of beauty enthusiasts, while also giving longtime fans a new, collectible way to experience their love for the brand.”
Priced at $28, the Mane x Cinnabon kit includes the Extra Frosting lip gloss and a Cinnabon reward card, enticing customers to visit a bakery location in person.
To celebrate the launch, Mane and Cinnabon will host a consumer event at Century City in Los Angeles, featuring a Candy Land-inspired layout and a chance to see the inspiration behind the collaboration firsthand.
