NEW YORK — Magnolia Bakery partnered with Studiocult to create a first-of-its-kind jewelry collaboration inspired by the daisy decoration featured on Magnolia’s signature Carrie Cupcake.
“We reached out to Studiocult because we loved the joyful nature of their designs and how it matched the whimsy of our brand,” said Sara Gramling, VP of partnerships at Magnolia Bakery. “As two New York-based companies, it made sense to partner and create a collection inspired by our iconic Carrie cupcake through the lens of Studiocult’s distinct aesthetic.”
Launched on July 10, the limited-edition collection combines the nostalgia and whimsy of Magnolia’s baked goods and Studiocult’s signature design aesthetic. This resulted in the Daisy Earrings, Daisy Chain, Daisy Ring and Carrie Cupcake Ring.
Made with stainless steel, ceramic and acrylic, the pieces are durable and scratch resistant. Prices range from $75 to $250.
This isn’t Magnolia’s first taste of wearable collaborations. In March, they partnered with Keds on three sneaker styles that represented the brand’s top-selling products, including the Carrie Cupcake.
