CHICAGO — Magnolia Bakery partnered with Gopuff, a leading instant commerce company, to create Puff’rnutter Cupcakes, an exclusive dessert inspired by the classic childhood treat.
The newly created flavor comes in a 2-pack and features a vanilla and chocolate cupcake, topped with peanut butter buttercream and filled with a gooey marshmallow center.
Developed in partnership with Gopuff, the product was created with munchies in mind. In 2024, Gopuff saw a more than 20% year-over-year increase in 4/20 sales, with orders for baked treats up 35% that day.
“We’re grateful to partner with Gopuff on the launch of our exclusive cupcakes nationwide —starting with the Gopuff Puff’rnutter, inspired by the classic fluffernutter sandwich,” said Eddie Revis, CCO of Magnolia Bakery. “We have an ambition to bring Magnolia Bakery to more people across the country, and our strategic relationship with Gopuff is helping us unlock new segments at scale while being able to maintain our whimsical spin on classic recipes.”
Magnolia Bakery products soared 123% on Gopuff in 2025. The collaboration maintains this momentum by bringing customers convenient access to the bakery brand’s treats.
“I could not be more thrilled with our shared experience in creating these exclusive cupcake flavors together — welcoming Gopuff to the Magnolia Bakery family and baking in the joy and celebration we experienced in the kitchen when developing this flavor into the experience for their consumers,” Revis added.
The exclusive sweet good is available nationwide on Gopuff for $11.99. Gopuff’s 4/20 celebrations will also feature a pop-up in New York, where customers can stop by the Gopuff store to get a free Puff’rnutter cupcake.
