NEW YORK — As Magnolia Bakery works to extend its footprint via its e-commerce and new franchising program, partnerships with companies such as Gopuff are bringing the bakery brand’s signature flavors to more customers.
The two organizations worked together to co-create the new PB&J Banana Pudding, combining one of Magnolia Bakery’s best-selling menu items with the PB&J flavors in demand from Gopuff’s customers.
“We’re proud of the strong momentum we’ve built with Gopuff and how the partnership continues growing and our world-famous desserts resonate with their customers,” said Eddie Revis, chief commercial officer of Magnolia Bakery. “Launching our newest flavor — Banana Pudding PB&J — nationwide as an exclusive on their platform is a great next step. We’re bringing together a nostalgic flavor profile we know their customers love with our signature frozen-to-thaw banana pudding in a way that feels both familiar and new.”
The “newstalgic” sweet is made with real bananas and strawberries along with a creamy peanut butter spread. Each 14-ounce container is available nationwide for $11.99 through the instant e-commerce platform. Magnolia Bakery has twice previously released Gopuff-exclusive treats, including Snickerdoodle and Puff’rnutter cupcakes.
To learn more about Magnolia Bakery, check out the first-ever Craft to Crumb Roadshow special edition.
