CHARLOTTE, NC — Krispy Kreme’s menu is getting a refresh. The donut chain is adding nine new flavors and expanding its everyday menu from its original 10 varieties to 16 full-sized donuts.
Available now, the new menu was in development and testing for more than a year and includes trending flavors, customer favorites requested on social media and returning popular donuts that were previously only available as limited-time offers. These offerings join Krispy Kreme’s Original Glazed and classic donut varieties.
“We are so excited to introduce nine new flavors to our lineup so everyone can build a dozen that is as unique as they are,” said Alison Holder, chief brand and product officer for Krispy Kreme. “We are bringing more variety, more flavor, and most importantly, more choice, and we can’t wait for consumers to show us how they dozen.”
The new flavors available individually and by the dozen include:
New York Cheesecake: An unglazed donut dipped in vanilla-flavored icing, topped with graham crunch, and filled with cheesecake-flavored Kreme.
OREO Cookies and Kreme: An unglazed donut filled with OREO cookies and Kreme filling, dipped in chocolate icing, topped with OREO cookie pieces, then drizzled with vanilla-flavored icing.
Original Glazed Cake: An Original Glazed flavor in a classic, old-fashioned cake donut.
Cinnamon Apple Filled: An unglazed donut filled with apple cinnamon filling and tossed in a powdered cinnamon-flavored coating.
Original Glazed Kreme Filled Doughnut: An Original Glazed donut filled with Kreme filling.
Biscoff Cookie Butter Kreme (seasonal): An unglazed donut filled with Biscoff Cookie Butter flavored Kreme, dipped in Biscoff cookie butter and topped with Biscoff cookie pieces, then drizzled with vanilla-flavored icing.
Maple Iced (seasonal): An Original Glazed donut dipped in maple icing.
Chocolate Fudge Brownie Doughnut(seasonal): An Original Glazed donut topped with brownie batter flavored buttercream, brownie crunch topping and rainbow sprinkles.
Original Glazed Pumpkin Spice Cake Doughnut (seasonal): A pumpkin spice take on the brand’s classic cake donut.
Krispy Kreme will rotate in four new donuts on a seasonal basis five times a year. As part of the expansion, three flavors have been removed from the everyday menu: Original Glazed Blueberry Cake, Original Glazed Lemon Filled and Cake Batter, which may return later in the year.
The menu revamp is supported by a marketing campaign that includes R&B singer/songwriter and Grammy winner Montell Jordan, whom Krispy Kreme recruited to remake his No. 1 hit “This is How We Do It” during its 30th anniversary. Jordan’s “This is How We Dozen” take on the song encourages customers to post on social media about how they’re enjoying Krispy Kreme’s expanded everyday menu.
“My music is about celebrating good times, and nothing brings people joy quite like a dozen Krispy Kreme donuts,” Jordan said. “Being a Krispy Kreme fan, doing this remix for Krispy Kreme’s new core menu is a blessing, and I’m excited about it, hyping everyone to discover some new favorite donuts and make memories.”
