PHILADELPHIA — After sweetening up its menu for Valentine’s Day, Insomnia Cookies is offering a limited edition Break Up 12-pack.
Just in time for National Breakup Day on Feb. 21, the late-night cookie brand offered its rewards members and emails subscribers exclusive initial access to the collection on Feb. 20, with all customers being able to purchase the pack Feb. 21-23.
The Break Up 12-pack includes a dozen Classic cookies and a note with one of four breakup messages to choose from, such as “Never liked them anyway” and “You’re too hot for them.” The brand is also offering a Crushed Cookie Gift Box option.
By maximizing on an unconventional occasion and limiting access to the promotion, customers looking for unique offerings and opportunities are driven to connect with the brand ahead of time. The limited-edition nature of the lineup also motivates customers to act quickly.
