JACKSON, MI — Attendees of the International Dairy Deli Bakery Association (IDDBA) show, set for June 9-11 in Houston, can swing by the Dawn Foods booth for a look at some of the ingredient supplier’s seasonal solutions.
“Dawn understands the importance of seasonal offerings for bakery businesses, and we’re excited to present a vibrant array of innovative ideas at the IDDBA Show,” said Allison Hornev, senior director of marketing, Core Portfolio & Innovation at Dawn Foods. “Our booth will showcase Dawn’s comprehensive suite of solutions, resources, and expertise, tailored to ensure the success of our bakery customers in every season. From understanding consumer preferences for bright and intense colors, along with their desire for sweet treats that evoke childhood memories, we’re committed to empowering bakers with the insights and products to meet these desires effectively.”
The booth will feature consumer insights, holiday-inspired flavors and samples of limited-time offerings. Dawn Foods will also introduce new products at the show such as the Dawn Exceptional European Style Chocolate Buttercreme, which will also be showcased in the What’s In Store Live section.
Additionally, Melissa Trimmer, corporate executive chef and senior director of Culinary & Innovation studio, will serve as a panel judge for the Cake’d Challenge.
Technical sales representatives will be on-site to offer insight on the retail bakery space and discuss opportunities for in-store bakeries.
