JACKSON, MI — Not every day can be the Fourth of July or Christmas, however bakers can still find ways to create something special outside of seasonal holidays.
To do so, Dawn Foods released “All-idays,” a new digital toolkit to help retail bakeries create unique offerings outside of major holidays. By taking advantage of daily celebrations, bakers have the chance to boost customer engagement and drive sales.
“With All-idays, there’s no need to wait for the big holidays or milestones — every day becomes an opportunity to celebrate with a sweet treat,” said Sarah Hickey, VP of marketing at Dawn Foods. “This toolkit provides bakeries with practical, creative, easy-to-execute ideas to help them attract new customers and cultivate meaningful connections.”
This resource includes a comprehensive calendar and social media guide; marketing strategies; recipes; flavor inspiration; and tactics for training bakery staff.
A second All-idays toolkit will be released this fall focused on planning for October through December.
