PROVO, UT — Crumbl’s partnerships are stepping outside of the pink box and crossing into the video game realm through a limited-time collaboration with Minecraft, marking the dessert brand’s first-ever character license.
“Crumbl has always been about creating moments of joy, creativity and connection through dessert,” said Sawyer Hemsley, co-founder of Crumbl. “Minecraft is all about imagination, creativity and bringing people together, and this partnership gave us a fun opportunity to craft a menu that feels true to both brands. From desserts to collectible Mystery Spoons, every detail was designed to bring fans into a new Crumbl dessert world.”
Available through September 5, Crumbl x Minecraft features a lineup of square desserts inspired by Minecraft characters, building blocks and biomes. The collaboration also includes a limited-time Crumbl x Minecraft box and rare, collectible Mystery Spoons.
The limited-time lineup includes:
- Minecraft Grass Block Cake – A square cinnamon vanilla cake coated in chocolate crumb streusel and a cinnamon brown sugar topping, layered with brown cream cheese frosting, topped with grass-textured frosting and finished with a non-edible Minecraft topper.
- Minecraft Creeper Key Lime Sandwich – A square lime cookie with a sandwiched layer of lime frosting, coated in green sprinkles and finished with a Minecraft Creeper topper.
- Minecraft Lemon Poppyseed Cookie – A square lemon poppyseed cookie topped with lemon curd and lemon buttercream, finished with a non-edible Minecraft Bee topper.
- Minecraft Cookies & Cream Sandwich – A square chocolate cookies and cream cookie with a layer of purple marshmallow mousse, loaded with brownie pieces and finished with a non-edible Minecraft Enderman topper.
- Minecraft Cherry Blossom Cookie – A square pink cookie mixed with maraschino cherries, topped with cherry cream cheese frosting mixed with maraschino cherry purée, sprinkled with cookie crumbs and finished with a non-edible Minecraft Pig topper.
- Minecraft Cookie Butter Cookie – A square marbled spiced cookie butter cookie topped with melted cookie butter, cinnamon vanilla and cookie butter frostings, finished with cookie butter crumbs and a non-edible Minecraft Chicken topper.
