MEXICO CITY — As more US bakery brands extend their reach abroad, Crumbl continues this trend with its first store in Mexico. Located in the Roma Norte neighborhood of Mexico City, it joins the more than 1,000 locations for the brand across the US and Canada.
“Crumbl has always been about creating moments of joy and connection through dessert, values that feel deeply aligned with the energy and culture of Mexico City,” said Sawyer Hemsley, co-founder of Crumbl. “The response across Crumbl Mexico’s social channels has shown how much excitement already exists for the brand, and we’re grateful to open our first store in the country. We look forward to building meaningful local connections and sharing the Crumbl experience with guests in Mexico City.”
This bakery location, expected to open later this summer, will have its own rotating menu, akin to its stateside counterparts. Offerings will range from Crumbl’s signature sweets to more popular offerings inspired by the region — such as Tres Leches Cake, Churro Cookie and Dulce de Leche Cookie — and adapted based on customer feedback and local preferences.
With its first-ever location in Mexico, the dessert brand is laying the groundwork for further expansion in this market later this year and into 2027 across Mexico City and Monterrey. Formats for these stores will range from classic brick-and-mortars to kiosks and shopping center locations.
