NEW YORK — Amid PopUp Bagel’s continued expansion across the East Coast — see the brand’s new Connecticut location and plans for a spot in Boston — the bagel shop continues to collaborate with CPG brands.
With its latest partnership, PopUp Bagel is combining its fresh-from-the-oven bagels with Butterfinger, a Ferrero brand.
“We’re always looking for new and creative ways for our fans to enjoy Butterfinger and we’re delighted to put a fun spin on breakfast with our PopUp Bagels partnership,” said Neal Finkler, VP of marketing for Ferrero’s Mainstream Chocolate portfolio. “The blend of Butterfinger’s iconic crispety, crunchety, peanut-buttery bar mixed with PopUp Bagels schmear is a flavor like no other and we can’t wait for everyone to try it.”
From Sept. 25-Oct. 1, customers can drop by PopUp Bagels’ brick-and-mortar locations to try the limited-time Butterfinger schmear which features bits of the peanut butter-flavored candy bar. For those eager to get a taste of the collaboration, customers can pre-order for pick-up on Sept. 22 at 12 p.m. ET.
Butterfinger is the latest CPG brand to lend its flavor to PopUp Bagels’ rotating schmear offerings. This year alone, the bakery has partnered with Sun-Maid, OREO and OLD BAY.
