PHILADELPHIA — Insomnia Cookies’ latest limited-time releases offer customers a heroic eating experience.
Through a partnership with Warner Bros. Discovery Global Consumer Products, the bakery chain announced two new filled cookie flavors inspired by the upcoming blockbuster Supergirl.
“At Insomnia Cookies, we love creating moments worth savoring,” said Seth Berkowitz, founder and CEO of Insomnia Cookies. “Whether it’s a late-night craving, a movie night with friends or a special treat shared with family, our goal is always to bring a little more warmth to the experience. We’re excited to partner with DC Studios and Warner Bros. to celebrate Supergirl with two cookies inspired by the film and give fans a fun and craveable way to celebrate the film’s theatrical release.”
The new flavors include Red Velvet Revenge, a bright red-and-blue cookie featuring a sugar cookie dough center, and Lemon Solar Punch, a citrusy cookie filled with strawberry jam and topped with toasted honey crumble.
The Supergirl inspiration extends beyond the mixing bowl, with limited-edition branded box sleeves. Featuring collectible artwork inspired by the film, the thematic packaging will be available at participating bakeries beginning June 26.
Insomnia’s Supergirl collection is available in participating US and Canadian locations while supplies last.
In 2024, the late-night bakery brand teamed up with Marvel Television for a collaboration inspired by its release, Agatha All Along. When bakery brands embrace timely popular releases in film and television, they can shake up their menus in new-yet-familiar ways and connect with a wider audience of prospective customers.
