LINDON, UT — To mark the release of the upcoming Warner Bros. Pictures film Wonka, Crumbl has created a flavor inspired by the film to include in its rotating menu this week.
Wonka’s Wildly Wonderful Red Velvety Cookie pays homage to the film with a gold-dusted ‘W’ on top of the red velvet cookie sandwich, which includes a vanilla cream cheese center and rainbow candy-coated chocolate chips around the edges.
In addition to adding the cookie to its menu this week, Crumbl is also running a sweepstakes on its Instagram page for an opportunity to win a private screening of the film as well as the limited-time cookies.
Crumbl’s partnership with Warner Bros. plays into a continuing trend of pop culture moments influencing bakery products. This trend played out with other films released this year such as Barbie and is set to continue in 2024.
