AUSTIN, MN — This holiday season, Milk Bar is teaming up with Hormel Foods’ SKIPPY brand, revealing it as its peanut butter of choice used in the popular Milk Bar Chocolate Peanut Butter Crunch Pie.
“The secret is out,” said Christina Tosi, founder of Milk Bar. “Our delicious pie has always featured SKIPPY Creamy Peanut Butter. We know the holiday season can be hectic, and this partnership is all about making it easier and more memorable for everyone.”
Through the partnership, the brands are also inviting customers to try their hand at the creation with the Peanut Butter Crunch Bar recipe, combining peanut butter, toasted rice cereal and a sweet-and-salty chocolate-peanut coating.
“Peanut butter is at the heart of so many holiday traditions, from classic cookies to buckeyes,” said Sam Hovick, brand manager for the SKIPPY brand. “When we discovered that SKIPPY Creamy Peanut Butter was the secret behind this iconic Milk Bar dessert, we knew it was a match made in peanut butter heaven. This partnership offers something for everyone, whether you ship the pie to loved ones, pick it up in-store or create your own version at home.”
The SKIPPY Peanut Butter Crunch Pie is available now in-store at Milk Bar Bakery locations and online nationwide.
